Corporate Social Responsibility (CSR) Communication Management

Corporate Social Responsibility (CSR) Communication Management


LATAR BELAKANG
 :

Corporate Social Responsibility (CSR) Communication Management kini telah menjadi bagian penting dalam menjalankan bisnis Perusahaan. Banyak perusahaan yang kemudian aktif mengkomunikasikan CSR, baik yang dilakukan secara langsung maupun melalui media. CSR Communication menjadi sama pentingnya dengan pelaksanaan CSR itu sendiri.

Setiap Public Relations menginginkan komunikasi CSR yang efektif. Sayangnya, upaya mengkomunikasikan CSR seringkali dijawab hanya dengan menambah media advertising. Perusahaan mungkin bertanya-tanya, apakah media yang banyak ini masih belum cukup?

Komunikasi CSR yang sukses tidak boleh hanya sekadar dimaknai sebagai proses transmisi informasi dari perusahaan pada stakeholder. Melainkan harus dapat menciptakan pemaknaan yang sama antara perusahaan dan stakeholder. Pelatihan CSR Communication ini akan mengupas tuntas tentang mengkomunikasikan CSR perusahaan.


TUJUAN
PELATIHAN CORPORATE SOCIAL RESPONSIBILITY (CSR) COMMUNICATION MANAGEMENT :

  • Memberikan mindset terkait CSR Communication yang efektif dan efisien.
  • Peserta mampu mengkomunikasikan CSR melalui multimedia terintegrasi.


SIAPA SEBAIKNYA MENGIKUTI PELATIHAN INI? :

  • Corporate Communication
  • Corporate Secretary
  • Public Relations/Humas
  • Administrasi

MATERI
 PELATIHAN CORPORATE SOCIAL RESPONSIBILITY (CSR) COMMUNICATION MANAGEMENT :
  1. Konseptual CSR dan Komunikasi
  2. Proses Komunikasi CSR Ideal
  3. Pemahaman dan Pemetaan Stakeholder sebagai target khalayak
  4. Mengemas Pesan CSR berorientasi Stakeholder
  5. Pemilihan media komunikasi CSR dan teknik komunikasinya;
    • Corporate Website
    • Corporate Advertising
    • In-House Magazine
  6. Teknik Publikasi CSR melalui media massa
    • Penetapan Tujuan Komunikasi
    • Teknik Penulisan media
    • Creative Communication
    • Media Placement Strategy
  7. Komunikasi CSR melalui Laporan Keberlanjutan (Sustainable Reporting)
    • GRI-G4 sebagai Panduan Laporan
    • Prinsip-prinsip Pelaporan
    • Kriteria yang harus diterapkan oleh organisasi dalam laporan
    • Pengungkapan Standar Umum dan Khusus
    • Penetapan Material dan Boundary
    • Format Laporan Keberlanjutan


FASILITATOR : Paula Dewi Sapta Darmawati

EXPERIENCE

As independent consultant and Public Relations advisor as well as trainer and facilitator who address several strategic concept and programs through holistic communication and integrated approach.

Cynergy Care March – September 2014 Head of Marketing Communication at Cynergy Care Health Management International base in Jakarta.

PT. Barasentosa Lestari July 2009 – September 2013 Serving as Head of Corporate Relations in PT. Barasentosa Lestari (Coal Mining) as a representative office for GMR Group India.

  • Lecturer in “The Next Academy” (Broadcasting, Integrated Marketing Communication)
  • Lecturer in ITKP STIKOM- Advertising School (Communication Psychology; Technic Lobby and Communication Business)
  • Speaker and Motivator based on Holistic Communication, Public Speaking and for some Corporate and Hospitals
  • Lecturer at ATVI (Indonesia Television Academy) Indosiar : Public Speaking and Professional Image
  • Motivator and Speaker for some various Workshop, Dialogue, Seminar & Panel Discussion
  • Trainer / Facilitator for Conflict and Crisis Management for Private Sector, Industry and Factories
  • Trainers for Personal Branding and Media Training for University and Indonesian Army Institution
  • Trainers for Service Excellent and Grooming for Private Sector


PROFESIONAL ACTIVITIES

  • Indonesian Public Relations Companies Association (APRI) Jakarta 1990-present
  • Bali Toast Master Club, 2004- present
  • International Public Relations Association (IPRA), 1991 – present
  • The PR Officer Association, Jakarta, 1991-present
  • Indonesia Hotels & Restaurant Association (PHRI), Jakarta, 1989-1995
  • Hotel Sales & Management Association (HSMA) Jakarta, 1989-1994
  • PR Society Indonesia, 2005 – present


EDUCATION

  • New Business Development College at Satchi & Satchi – London UK
  • London College of Communication (LCC) – Elephant & Castle, London SE1 6SB -UK
  • Various PR College & Educations
  • Hotel Management Course – Switzerland
  • Operation Manual Course A- 300 (Airbus 300) , Toulouse, French
  • University of 17 Agustus -UNTAG, Semarang, Indonesia


KARYA TULIS (BUKU)

  • Driver for Integrated Marketing Communication (2012)
  • CSR Communication for PR Practitioners (2013)
  • Cyber CSR (2014)
  • Periklanan Korporat (2015)

BENEFITS

Online Class

In Class

1. Soft Copy Materi
2. e-Certificate
3. Link Zoom Online
4. Training Record
5. Qualified Instructor
1. Training Module
2. Certificate
3. Workshop Kit
4. Training Photo
5. Training Room with Full AC Facilities
and multimedia
6. Once lunch and twice coffee break
7. Qualified Instructor
8. Tidak termasuk penginapan

 

Bantuan Layanan, hubungi kami :
Phone : 022-54415030
Mobile : 0811-2299-772

  • Online Class
  • In Class

5 – 6 Mei 2022
6 – 7 Juni 2022
5 – 6 Juli 2022
2 – 3 Agustus 2022
5 – 6 September 2022
4 – 5 Oktober 2022
1 – 2 November 2022
5 – 6 Desember 2022

Zoom Meeting

Rp. 2.750.000,- / Peserta
Rp. 2.500.000,- (Group, minimal 3 peserta)

30 – 31 Mei 2022
22 – 23 Juni 2022
21 – 22 Juli 2022
23 – 24 Agustus 2022
21 – 22 September 2022
20 – 21 Oktober 2022
17 – 18 November 2022
21 – 22 Desember 2022

Venue (Jakarta) :
Harris Hotel Tebet, Fave Hotel Gatot Subroto, Kuretakeso Hotel Kemang, Blue Sky Slipi, Dreamtel Hotel Menteng, Puri Denpasar Hotel Kuningan.

Venue (Bandung) :
Aston Tropicana, Golden Flower Hotel, Gino Ferucci, Aston Pasteur, Grand Tjokro, Banana Inn

Rp. 4.000.000,- / Peserta
Rp. 3.750.000,- (Group, minimal 3 Peserta)

CATEGORIES